In this article, information you need to know, No Drop shipping is a retail fulfilment method where a store doesn’t keep the products it sells in stock. Instead, when a customer places an order from retailer and retailer outsources the order to the supplier, supplier ships the order behalf of the retailer, with the retailer’s branding.

And digital marketing is method to promote the products and service using digital channels reaching targeted audience through social media, search engine, mobile devices and other digital technologies.

Is digital marketing important for drop shipping e-commerce?

Yes digital marketing is very important component for drop shipping and all kind of E-commerce businesses. It is method where you can promote the products and service using digital channels reaching targeted audience through social media, search engine, mobile devices and other digital technologies and drop shipping is all about virtual or online store

Is drop shipping better than digital marketing?

Drop shipping is method where retailer outsource the order to the supplier, don’t need to store the products to sell it and no need of physical store, it can operate by online store but it’s important to know the challenges in drop shipping.

Traffic- first challenges is traffic, how to get traffic on your store because you can make a online store easily but you need high quality traffic, which can convert. There is no good margin in your product because of competition, there are so many drop shipper and other websites and customer also check and compare same product. So what if traffic come on your site but didn’t convert so this is negative sign because you are spending on ads and cost of traffic increasing day by day like Facebook ads.

Supply chain issue- you have no control its totally demand on suppler when they deliver the product because you do not have inventory. Sometimes it happened a product have so much demand in market and supplier does not have enough stock and unavailable for customer. It could not provide shipment to customer on time and it create problem.

Quality control- product directly deliver supplier to customer and it did not come at you and you could not check the quality of product and if customer did noy satisfied by product, they will return the product and its totally headache to manage the return. It will also affect reputation.

Pricing control- let suppose you have to increase your margin because of increasing of expensive and cost acquisition of traffic and ads cost. You need to revamped your pricing but do not have control on product pricing

No brand building- In case drop shipping you have not chance of returning customer because it is like customer saw the product and pricing and they make order but not regularly come on your site and make conversion because as many as ecommerce business or D2C business there is importance of returning customer and average order value that all fail in case of drop shipping.