yes, marketing funnel still relevant because marketing funnel is path of customer journey for your business. Marketing funnel is marketing strategy, how you aware to the consumer about your product and service, get their interest, to purchasing and make them loyal customer for your business.
How marketing funnel still relevant or works?
It depends on marketer, how a marketer Define the path of consumers to make them potential customer for their product or service. Basic marketing funnel divide in stages:
-Awareness: Make consumer aware of your brand and the product or service, you are offering them.
-Consideration: To guide the potential customer through the crucial phase of finding best option by focusing on giving a valuable product or service, trust building and emotional connections.
-Conversion: By representing product or service to consumer through customer journey to make them a paying customer.
-Loyalty: focusing on growing and retaining existing customer through incentives.
How marketing funnel is good for businesses?
All businesses want customer attention of their market. Market funnel help the business to grab the customer attention and convert potential customer in paying customer. It requires the more effective and efficient marketing strategy.
Benefit of marketing funnel:
- Marketing funnel gives focus to your marketing strategy, and you will get to know what to do to for aware the consumer about your brand and attract leads and convert them into sales.
- Marketing funnel help to build trust and relationship with the consumers.
- Marketing funnel attracts new leads to your business, this is also called lead generation. It will increase your sell.
- Marketing funnel will be able to measure outcomes at each stage of the funnel, it allows you to find, where you should improve, because it streamlines of market campaign.
What is marketing campaign?
Marketing campaign are the organized, strategic action to promote the specific goal of company and how a company raise awareness of its brand and convinces customer to make purchase.
How does a marketing campaign work?
Every business has their objectives, for which they run marketing campaign. Mainly there are primary objectives for every business.
- Brand awareness
- Brand launch
- Product launch
- Lead generation
- Rebranding
- Loyalty programs
Once you decide on which campaign you need to for your business, marketer will create strategy to run the marketing campaign.